Making every day feel good

'Tis the season to spill

Celebrate the messy moments this Christmas with Norwegian Pine & Cedarwood.

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Vegan

Cruelty-free

100% natural scents

Made in the UK

Dermatologically tested

99.9% Natural ingredients

Get started.Save 55% on your first box.

Try Miniml today: £49.44 of laundry refills plus £40 of free extras in your first box, all for £40.

Step 1What's your favourite scent?

Laundry liquid, fabric conditioner and scent booster, all in your chosen scent.

Refreshing Linen

Our best seller. That just-washed smell that lasts, with fresh cotton and soft lavender.

Step 2How often do you need refills?

Most homes choose every 4 months.

Free in your first box · worth £40

2 amber glass bottles ~~£20~~ Free

2 refill pumps ~~£10~~ Free

5 discovery samples ~~£10~~ Free

£40~~£89.44~~You save £49.44

Then £40 for your refills every 4 months. Skip, swap scent or cancel any time.

Join Miniml Rewards at Gold automatically and earn 1.5 points for every £1 you spend.

Your routine, simplifiedSubscriber prices, delivered before you run out

Set it up once and laundry day looks after itself. No more remembering to stock up, no last-minute dash to the shops and nothing heavy to carry home.

Subscriber-only price. Your refills are £40 every delivery instead of £49.44.
Never run out. Refills arrive before you need them, so you’re never caught short on laundry day.
Nothing to lug home. Your 5L refills come to your door, not back from the shops in your arms.
Miniml Rewards Gold, automatically. Every subscriber joins Miniml Rewards at Gold, earning 1.5 points for every £1 you spend.
One less thing to think about. Skip, swap scent or change how often from your account, or cancel any time.

100% natural fragrance
Natural origin ingredients
Vegan & cruelty free
Refills delivered when you need them

Kind to skin

We believe the products we use on and around us should be made with the same care and intention as anything we put on our skin. That’s why every Miniml formula is designed to protect skin, perform beautifully, and reduce our impact on the planet, without compromise.

Beautiful scents

Inspired by nature and crafted from essential oils, our scents are designed to feel fresh, comforting and refined but never overpowering. They linger just enough to make you and your space feel calm, clean and considered.

Powerful formulations

Powerful where it counts. Gentle where it matters. Our high-performance formulas are made to work hard in modern life without compromising on skin protection or fabric care.

Powered by nature

Made with at least 99% natural origin ingredients, our formulas balance plant-based power with the final 1% needed for safety, consistency and reliability so they work beautifully, every time you use them.

"This washing up liquid left our plates, glasses and mugs shiny and streak-free, while still being “very gentle” on our panellists’ hands."

"I swear by white vinegar as a natural cleaning hack, but I don't particularly like the smell of it. That's why I always opt for this lemon-scented option instead - and it smells delicious."

Laundry Liquid - Refreshing Linen - Bulk Refill (165 Washes)

Best seller

Laundry Liquid - Refreshing Linen - Bulk Refill (165 Washes)

£24.99

Laundry Scent Booster - Calming Jasmine + Vanilla

New

Laundry Scent Booster - Calming Jasmine + Vanilla

£10.00

Best sellerBundle & save

Kitchen Cleaning Bundle

£10.57 ~~£13.22~~

Laundry Essentials Refill Bundle - Calming Jasmine + Vanilla

Bundle & save

Laundry Essentials Refill Bundle - Calming Jasmine + Vanilla

£33.52 ~~£39.44~~

Anti-Bac Hand Soap - Uplifting Clementine - Bulk Refill

£29.99

Best seller

Toilet Cleaner - Refreshing Mint

£2.99

Fabric Conditioner - Refreshing Linen - Bulk Refill (250 Washes)

Best seller

Fabric Conditioner - Refreshing Linen - Bulk Refill (250 Washes)

£14.45

5L Pump (30ML Per Pump)

£5.00

Refreshing linen bundle

Everything your wash needs - nothing it doesn’t.

The bundle packs 165 washes that clean deeply while staying gentle on skin. Thoughtfully made to work brilliantly at low temperatures, tackling everyday dirt and stains without irritation. Plus, it leaves clothes with a fresh, long-lasting scent you’ll love pulling from the wardrobe.

Powerful where it counts. Kind where it matters.

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Everyday balance hair duo

Healthy hair starts with balance.

This gentle shampoo and conditioner duo is designed to cleanse, nourish and reset both scalp and strands without stripping, weighing down or irritating sensitive skin. Dermatologist-approved and carefully formulated to support scalp health.

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1

White Vinegar - Uplifting Lemon

£2.99

2

White Vinegar - Pure Fragrance Free

£2.50

3

White Vinegar - Uplifting Rhubarb

£2.99

Behind Miniml

I founded Miniml after questioning why the everyday products we use on and around us often contain ingredients we wouldn’t choose elsewhere. So, I set out to create products that protect skin without compromising on performance or fragrance.

Built in Yorkshire and grown from a garage start-up into a trusted household brand, Miniml makes gentle, effective formulas for personal care, laundry and the home, proving that skin-first products can scale without losing their integrity.

Emma x

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