Refillable Non-Toxic Cleaning

Kind where it matters

Designed to care for your skin, your home, and the moments that matter most.

Vegan

Cruelty-free

100% natural scents

Made in the UK

Dermatologically tested

99.9% Natural ingredients

Laundry Liquid - Refreshing Linen - Bulk Refill (165 Washes)

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Laundry Liquid - Refreshing Linen - Bulk Refill (165 Washes)

£24.99

Laundry Essentials Refill Bundle - Calming Jasmine + Vanilla

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Laundry Essentials Refill Bundle - Calming Jasmine + Vanilla

£31.55

Anti-Bac Hand Soap - Uplifting Clementine - Bulk Refill

£29.99

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Toilet Cleaner - Refreshing Mint

£2.99

Fabric Conditioner - Refreshing Linen - Bulk Refill (250 Washes)

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Fabric Conditioner - Refreshing Linen - Bulk Refill (250 Washes)

£14.45

White Vinegar - Pure Fragrance Free - Bulk Refill

£8.25

Washing Up Liquid - Uplifting Rhubarb + Lemon

Best seller

Washing Up Liquid - Uplifting Rhubarb + Lemon

£2.75

Washing Up Liquid - Uplifting Rhubarb + Lemon - Bulk Refill

£15.99

Kind to skin

We believe the products we use on and around us should be made with the same care and intention as anything we put on our skin. That’s why every Miniml formula is designed to protect skin, perform beautifully, and reduce our impact on the planet, without compromise.

Beautiful scents

Inspired by nature and crafted from essential oils, our scents are designed to feel fresh, comforting and refined but never overpowering. They linger just enough to make you and your space feel calm, clean and considered.

Powerful formulations

Powerful where it counts. Gentle where it matters. Our high-performance formulas are made to work hard in modern life without compromising on skin protection or fabric care.

Powered by nature

Made with at least 99% natural origin ingredients, our formulas balance plant-based power with the final 1% needed for safety, consistency and reliability so they work beautifully, every time you use them.

“From the first load, we noticed how effective it was at tackling stains. We washed a mix of heavily soiled workout clothes and delicate fabrics, and everything came out looking vibrant.”

"This washing up liquid left our plates, glasses and mugs shiny and streak-free, while still being “very gentle” on our panellists’ hands."

"I swear by white vinegar as a natural cleaning hack, but I don't particularly like the smell of it. That's why I always opt for this lemon-scented option instead - and it smells delicious."

Refreshing fresh linen bundle

Everything your wash needs - nothing it doesn’t.

The bundle packs 250 washes that clean deeply while staying gentle on skin. Thoughtfully made to work brilliantly at low temperatures, tackling everyday dirt and stains without irritation. Plus, it leaves clothes with a fresh, long-lasting scent you’ll love pulling from the wardrobe.

Powerful where it counts. Kind where it matters.

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Everyday balance hair duo

Healthy hair starts with balance.

This gentle shampoo and conditioner duo is designed to cleanse, nourish and reset both scalp and strands without stripping, weighing down or irritating sensitive skin. Dermatologist-approved and carefully formulated to support scalp health.

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White Vinegar - Uplifting Lemon

£2.99

2

White Vinegar - Pure Fragrance Free

£2.50

3

White Vinegar - Uplifting Rhubarb

£2.99

Behind Miniml

Emma founded Miniml after questioning why the everyday products we use on and around us often contain ingredients we wouldn’t choose elsewhere. She set out to create products that protect skin without compromising on performance or fragrance.

Built in Yorkshire and grown from a garage start-up into a trusted household brand, Miniml makes gentle, effective formulas for personal care, laundry and the home proving that skin-first products can scale without losing their integrity.

Emma x

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