Surfactant

A mild and gentle Amphoteric surfactant that increases the surface tension on dirt to boost cleaning power. As well as this is a great foaming agent to increase the bubbles in our formulations. It is naturally derived from Coconut Oil.

(Washing up liquid, Floor cleaner, Laundry liquid, Anti-Bac hand soap, Shampoo)

Surfactant

A mild Non-Ionic Surfactant, which is used in many of our cleaning and laundry products. It's function is to boost both cleaning and foaming ability whilst ensuring that it is gentle on your skin and surfaces. It is naturally derived from Coconuts.

(Washing up liquid, Floor cleaner, Multi-surface cleaner, Oven & Hob cleaner, Laundry liquid)

Surfactant

A mild Sulphate Free Anionic Surfactant. Its primary function is a cleaning and foaming agent. It is great for sensitive skin as it scores 0 in irritation levels (HET-CAM). It is naturally derived from Corn and Coconuts.

(Shampoo)

Surfactant

A mild Sulphate-free Anionic Surfactant. Its primary function is a Cleaning and Foaming Agent. It is great for sensitive skin due to its low irritation levels (HET-CAM). It is naturally derived from Coconuts.

(Washing up liquid, Surface cleaners, Toilet cleaner, Floor cleaner, Bathroom cleaner, Oven & Hob cleaner, Hand soap, Body wash, Shampoo)

Solvent

Water is used in all our products as a solvent to help mix and bind ingredients together. We source our Water from The Yorkshire Moors, and is purified via our Reverse Osmosis (RO) Plant. This process naturally purifies the water by passing it through a semi-permeable membrane to remove any unwanted contaminants and molecules.

Emulsifier

Cetearyl Alcohol is used in our creams and lotions as an Emulsifier and Thickening Agent by holding water and oil together. It is derived from the fat of vegetable oils.

(Hair Conditioner)

pH regulator

Citric Acid is used as a pH Regulator and Organic Acid. It allows adjustments to be made to the pH level in our formulations to ensure they are working at their best and is also an excellent descaler. It is naturally derived from citric fruits.

(Washing up liquid, Rinse-aid, Laundry Liquid, Hand soap)

Moisturising agent

Used in many of our products as a Moisturising Agent to help moisturise the skin, hair and body. It is naturally derived from Aloe Vera.

(Hand soap, Bodywash, Shampoo)

Moisturising agent

Used in our formulations as a Humectant and Moisturising Agent, which helps to moisturise the skin. Unlike many Glycerine derivatives on the market we only use vegetable derived grades, which are made from Rapeseed Oil.

(Hand soap, Bodywash, Shampoo, Conditioner)

Conditioning agent

Used in many of our products as a Conditioning Agent to help improve the manageability and softness of the hair. It's ideal for coily and curly textures. Whilst it sounds intimidating, this ingredient is naturally derived from Rapeseed Oil and has excellent biodegradability.

(Shampoo & Conditioner)

Conditioning agent

Made up of both Coconut and Glycerine. We use a high level cosmetic purification grade which removes any impurities out of this ingredient. Its primary function is a Conditioning Agent and is used to keep hair soft and smooth. It is naturally derived from Coconut Oil.

(Shampoo)

Conditioning agent & Preservative

Cetrimonium Chloride is used in our Hair Conditioner as a Conditioning Agent and Preservative. It also prevents static and buildup in the hair.

(Hair Conditioner)

Fragrances

Our fragrances are blended compositions of essential oils and extracts. These are compliant with ISO16128 standards and are made from 100% natural origin formulations. Due to the fragrance containing more than one essential oil or extract this is often named as either Parfum or Perfumes in our formulations as the fragrance composition is under the intellectual property of our fragrance house.

Biocidals

Used in our formulations as a 'Green' biocidal agent to remove all the nasties that build up in your home. As well as this it is a great limescale remover and cuts through all deposits with ease. It is naturally derived from fruits and other food spoil.

(Anti-bac surface cleaner, Toilet cleaner, Bathroom cleaner, Anti-bac hand soap)

Organic acid

Acetic Acid is used in our White Vinegar as an Organic Acid. It is naturally derived from fruits and other food spoil. It is an excellent descaler and stain remover.

Thickening agent

In other words - Table Salt. It is used in our high viscosity formulations as a Thickening Agent. The salt regulates the thickness of the product and keeps ingredients stable.

(Washing up liquid, Laundry liquid, Hand soap, Bodywash, Shampoo)

Thickening agent

Used in our Toilet Cleaner as a naturally derived Thickening Agent. It is derived from Sugar.

Chelating agent

Used in many of our household cleaning products as a natural chelating agent. It helps remove mineral deposits and heavy metals in water so that our products can perform well in both soft and hard water. It is naturally produced as a sodium salt of gluconic acid, produced by fermentation of glucose.

(Washing up liquid, Anti-bac surface cleaner, Floor cleaner, Bathroom cleaner, Multi-surface cleaner, Oven & Hob cleaner, Laundry liquid)

Cleansing agent

Tea Tree Oil is a natural essential oil distilled from the leaves of the Melaleuca alternifolia tree, native to Australia. It has been used in traditional medicine for centuries for its purifying and healing properties. Naturally antimicrobial, helping to wash away impurities. Leaves skin feeling extra clean and revitalis

(Bodywash / Bubblebath, Conditioner, Shampoo)

Soothing agent

Otheriwse known as D-Panthenol is the naturally active form of Pro-Vitamin B5. It’s recognised by the body, making it highly effective at hydrating, soothing, and repairing skin and hair. While both forms are safe, we prefer D-Panthenol where possible because it’s closer to nature and offers the best skin benefits. Produced through fermentation.

(Conditioner, Shampoo)

Solvent

A cutting-edge, bio-based cleaning ingredient designed to replace harsh petrochemical solvents. Derived from renewable resources, it breaks down greasy, sticky, or stubborn stains so they can be wiped off or rinsed away.

(Anti-bac surface, Bathroom, Toilet and Multi-surface cleaners)

Cleansing booster

A naturally occurring mineral salt (also called washing soda). It’s been used for centuries as a powerful cleaning booster. It works by softening water and breaking down grease and grime. Hard water can make cleaning less effective however washing soda binds to these minerals, allowing soaps to work better. It also helps to cut through oils and neutralise odours.

(Floor cleaner)

Moisturising agent

Cocos Nucifera Fruit Extract is derived from the fruit of the coconut palm. It captures the beneficial compounds of coconut including sugars, amino acids, vitamins, and minerals and is used in personal care as a natural conditioning agent.

(Bodywash / Bubblebath, Conditioner, Shampoo)