As 2024 comes to a close, we’re reflecting on a year full of achievements and progress at Miniml. From saving over millions of plastic bottles from landfill to expanding our production and launching exciting new products, it’s been a year to remember. Your support has been at the heart of everything we’ve achieved. Let’s dive into the key milestones that defined 2024—and how we’re setting the stage for an even bigger 2025.
The Closed Loop Impact: 302 Tonnes of Plastic Saved
Sustainability is at the core of everything we do, and this year, we’ve collectively saved 302 tonnes of plastic—equivalent to more than 8 million single-use plastic bottles—from ending up in landfills.
We started small, providing bulk refills of our products to local UK refill stores. Independent shops have been vital to local neighbourhoods and towns where eco-conscious people can find sustainable products and reuse existing packaging, eliminating any waste from the supply chain. Our mission to making Miniml a leading zero-waste brand brought us to rapid growth in the past few years, with our refillable products and Closed Loop system now being available to everyone in the UK. Thanks to growing accessibility of our products, we have managed to save a record amount of single-use plastic in one year! You can now find our products in your local refill stores, online, as well as our first big supermarket launch - Morrisons!
Every refill, every sustainable choice, and every shout-out has contributed to this incredible achievement. By choosing Miniml, you’re not just reducing waste; you’re actively creating a cleaner, greener future.
Expanding Our Horizons
In October, we made a bold move—literally. We upgraded to a state-of-the-art 32,000sqft warehouse, which has allowed us to scale our production capacity by five times!
This new facility is a game-changer, enabling us to meet growing demand and expand our markets while staying true to our eco-friendly values. It’s not just about growth; it’s about creating a foundation to deliver more sustainable solutions in 2025 and beyond.
New Laundry Scent: Pink Dragonfruit & Orchid
We love bringing fresh, innovative products to our Miniml community, and this year we introduced a brand-new scent in our laundry care range: Pink Dragonfruit & Orchid.
This vibrant, floral fragrance has quickly become a favourite, turning laundry day into a more enjoyable experience. If you haven’t tried it yet, now’s the perfect time to add it to your eco-friendly routine.
Miniml Hits the Shelves: Aldi and Morrison’s Partnerships
One of the most exciting highlights of 2024 was bringing Miniml to more people through retail partnerships. In October, we had a one-week pilot launch in Aldi, followed by a three-week rollout in Morrison’s in December!
These collaborations are key to making sustainable, refillable products more accessible to households across the UK, whilst our refills still being available online and with independent refill shops nationwide. Watch this space—we’re just getting started!
Looking Ahead: What’s Next for Miniml in 2025
2024 has been a year of growth, impact, and innovation, but we’re not stopping here. As we move into 2025, we’re focused on expanding our reach, introducing more sustainable products, and continuing to inspire positive change.
None of this would have been possible without our incredible community—you. Your support, feedback, and shared commitment to sustainability drive everything we do.
Want to stay in the loop? Sign up for our newsletter for exclusive updates, shop our eco-friendly products, and follow us on Instagram for behind-the-scenes content and a sneak peek at what’s coming.
Thank you for making 2024 unforgettable. Together, we’re proving that sustainable living isn’t just possible—it’s powerful. Here’s to an even brighter, greener 2025! 🌿
4 comments
Well done, so happy I found you almost a year ago. Any chance you would consider doing the refill pouches on more of your products going forwards? I have bought a couple of the bigger, bulk containers but would love the option of the pouches for things like the lavender surface spray and couple of other products.
Continued success for 2025 💚
Love your products and quality as well as fast delivery. Thank you so much for all you do and the variety of products you provide.
Praying that 2025 will be a fantastic year for all at miniml.
Thank you for incredible products at competitive prices. Happy to be able to use eco-conscious products which save money, time and hopefully the planet! They are displayed proudly at home and I recommend them to family and friends. Congratulations on your success, everyone! Here’s to a cleaner, greener 2025!
Thank you for incredible products at competitive prices. Happy to be able to use eco-conscious products which save money, time and hopefully the planet! They are displayed proudly at home and I recommend them to family and friends. Congratulations on your success, everyone! Here’s to a cleaner, greener 2025!