Skip to content
Load video:

We are Miniml

Designed to care for your skin, your home, and the moments that matter most.
Miniml

Hey! I'm Emma

I founded Miniml after suffering with sensitive skin and questioning why the everyday products we use on and around us often contain ingredients we wouldn’t choose elsewhere. I set out to create products that protect skin without compromising on performance or fragrance.

Built in Yorkshire and grown from a garage start-up into a trusted household brand, Miniml makes gentle, effective formulas for your skin, your home and everything in between.

We don’t want to leave our mark on the world, in fact, we will keep working to ensure we leave no trace that we were ever here at all

Kind where it matters

Thoughtfully made for your skin, your home, and everything on and around you.

British made

Zero waste supply chain

Natural, plant based formulas

100% vegan

Cruelty free

Miniml

Our factory

At Miniml, all of our products are made in our very own factory here in the UK. By keeping everything under one roof, we’re able to maintain the highest standards of quality and consistency across every stage of production – from blending and filling, right through to labelling and fulfilment. Our in-house chemist works closely with the team to develop and refine our formulations, ensuring every product is both effective and thoughtfully made, using the most natural and effective ingredients. Having full control of our factory means we can innovate quickly, respond to customer needs, and take pride in every bottle that leaves our doors.

Our impact

267+

tonnes of plastic saved

100%

of post-consumer plastic in our forever-bottles - made to be refilled, again and again

100,000+

happy customers

Miniml in the press

“From the first load, we noticed how effective it was at tackling stains. We washed a mix of heavily soiled workout clothes and delicate fabrics, and everything came out looking vibrant.”
"This washing up liquid left our plates, glasses and mugs shiny and streak-free, while still being “very gentle” on our panellists’ hands."
"I swear by white vinegar as a natural cleaning hack, but I don't particularly like the smell of it. That's why I always opt for this lemon-scented option instead - and it smells delicious."
miniml-logos-ideal-home
Free delivery over £40
30 day moneyback guarantee
Subscribe & save
Online support
Return your empties