Hello! We’re Scott and Emma, the founders of Miniml.
Our journey began in 2020 when we struggled to find household products that didn’t irritate Scott’s sensitive skin. Everything we tried was either packed with harsh chemicals, had an overpowering artificial smell, or came in single-use plastic. So, we set out to create something better.
We started small, mixing up our first formulations in the garage, focused on creating amazing fragrances and, most importantly, products that actually work. Turns out, people loved them… and, well, the rest is history!
These days, things are a little more polished behind the scenes, but our mission remains the same: to make kind, effective cleaning essentials from our HQ in Yorkshire. Every product is crafted in-house using natural origin ingredients and infused with essential oils and extracts. With absolutely no compromise on skin or sustainability.
Our vision? To redefine what “clean” really means, by proving that performance, transparency, and sustainability can (and should!) go hand in hand.
Not just another cleaning brand
We want to make the world a cleaner, greener place to live!
British made
Zero waste supply chain
Natural, plant based formulas
100% vegan
Cruelty free
Our factory
At Miniml, all of our products are made in our very own factory here in the UK. By keeping everything under one roof, we’re able to maintain the highest standards of quality and consistency across every stage of production – from blending and filling, right through to labelling and fulfilment. Our in-house chemist works closely with the team to develop and refine our formulations, ensuring every product is both effective and thoughtfully made, using the most natural and effective ingredients. Having full control of our factory means we can innovate quickly, respond to customer needs, and take pride in every bottle that leaves our doors.
267+
tonnes of plastic saved
100%
of post-consumer plastic in our forever-bottles - made to be refilled, again and again
100,000+
happy customers
Miniml in the press
