Hey! I'm Emma
I founded Miniml after suffering with sensitive skin and questioning why the everyday products we use on and around us often contain ingredients we wouldn’t choose elsewhere. I set out to create products that protect skin without compromising on performance or fragrance.
Built in Yorkshire and grown from a garage start-up into a trusted household brand, Miniml makes gentle, effective formulas for your skin, your home and everything in between.
Kind where it matters
Thoughtfully made for your skin, your home, and everything on and around you.
British made
Zero waste supply chain
Natural, plant based formulas
100% vegan
Cruelty free
Our factory
At Miniml, all of our products are made in our very own factory here in the UK. By keeping everything under one roof, we’re able to maintain the highest standards of quality and consistency across every stage of production – from blending and filling, right through to labelling and fulfilment. Our in-house chemist works closely with the team to develop and refine our formulations, ensuring every product is both effective and thoughtfully made, using the most natural and effective ingredients. Having full control of our factory means we can innovate quickly, respond to customer needs, and take pride in every bottle that leaves our doors.
267+
tonnes of plastic saved
100%
of post-consumer plastic in our forever-bottles - made to be refilled, again and again
100,000+
happy customers







