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A month of giving back to our community

A month of giving back to our community

This September, we put the spotlight on the people around Miniml.

Turns out, the best ideas really do start with a good conversation. From giving back locally to sharing new ideas with our customers and partners, September gave us more opportunities to listen to the people who have helped shape Miniml into what it is today.

1. Supporting our local community

Yorkshire has been our home since 2020, so giving back close to home felt like the right place to start.

We donated a selection of Miniml products to The Hive in Silsden, a local charity supporting people and families across the area.

The products will help provide personal care essentials for those who need extra support, helping make everyday essentials a little more accessible.

2. Miniml’s first community event

Our first-ever community event brought 30 customers together in Manchester to help us shape our next laundry scent.

They were among the first to smell the three fragrances in the running for our January 2027 launch, choose their favourite and have their say on what should come next.

The scent theme carried through the day with a marbled clay hand-building workshop, where everyone created their own candle holder to pair with their chosen candle fragrance from our scent selection. 

Miniml founder Emma was part of the day from start to finish, giving customers the chance to chat with her directly about the business, the products and the story behind Miniml.

Missed our event? Vote for your favourite scent in our last blog and you could win the full new laundry range when the winning fragrance launches.

3. Opening our doors at HQ

For the first time, we opened Miniml HQ to the independent stockists and refill partners who have been part of our journey from the very beginning. They came to meet the team behind the brand, see where everything happens and put faces to the names they’ve been working with for years.

It was a really exciting opportunity to meet the people who helped us from the beginning of our Miniml journey and get to know a little more about what their community love about Miniml and what they'd like to see next.

Your voice helps shape Miniml

September reminded us why these conversations matter. The best version of Miniml isn’t built in a meeting room, it is shaped by the people using the products every day.

Hearing what you love, what you need and what you’d change helps shape not only the products we make, but the Miniml we’re building beyond the bottle.

Thank you to everyone who was part of it!


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1 comment

I am heartened to see Miniml’s community values in action. Only sorry that due to the distance I wasn’t able to join fellow stockists at the visit to HQ.
Maybe one day – with more notice for a future event perhaps I could persuade my husband to have a weekend break in the beautiful county of Yorkshire so I can join your event.
Best of luck for your future endeavours.
Are there any plans to bring back body lotion? Hardly a week goes by when I’m not asked by customers if that’s something we can provide. I also have customers asking for unscented laundry and washing up liquids which I currently have to get from elsewhere. Would love to be able to get those from you too!

Lis Radbon

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