Makes your towels smell stunning.Elizabeth
We’ve subscribed as it’s such good value!Karen C.
I find all other products to be overpowering on the scent front now.Keri
Washes oil and sweat out of warehouse uniform whilst kind to eczema.Laura P.
I love the fresh linen smell.Alison
Wash and condition well and also smell great.Frances M.
Excellent value for money and smells lovely.Emma
My skin has become very sensitive as I age but has been fine with this.Kate
Choose your scent · same price, same pack
Refreshing Linen · edit, pause or cancel anytime
Non-Bio Laundry Liquid 5LUp to 165 washes£24.99
Fabric Conditioner 5LUp to 250 washes£14.45
Scent Booster 400ML10x the fragrance£10.00
2 x Amber Forever Bottles + PumpsKeep them by the machine
5 Discovery SamplesTry our cleaning range
2 x 5L Pumps30ml dispensed per pump4.7 out of 5 · 89% of 3,066 product reviews are five-star
Fantastic product, no allergic skin reactions or sneezing, from anyone in my allergy-prone household. Fabulous cleaning results, and a bonus to be able to try the other products in the trial sizes.
Allergy-prone homeThe product smells good and when I get into bed I can smell the fragrance all night.
Amazing ScentA great starter pack for laundry. We’ve subscribed as it’s such good value!
Great ValueWashes oil and sweat out of warehouse uniform whilst kind to eczema. Less packaging and still leaves clothes smelling fresh but not overpowering.
EczemaFantastic starter pack. Gives you the chance to try several products in small amounts as well, which is great!
Free samplesI really like the fragrance and can still smell it when I put my clothes on after drying. My skin has become very sensitive as I age but has been fine with this.
Sensitive skinLoved by over 1,000,000+ customers
Everything in the box
Six things worth £89.44 for just £40, saving you £49.44 (55%) on your first box.
5L Refill · up to 165 washes
£24.99
5L Refill · up to 250 washes
£14.45
400ML Bottle · 10x the fragrance
£10.00
Free giftGlass, with pumps. Refill them again and again
£20.00Free
Free giftFit straight onto your 5L refills
£10.00Free
Free giftTry more of the range around the house
£10.00Free
I love the fresh linen smell.Alison
Wash and condition well and also smell great.Frances M.
Excellent value for money and smells lovely.Emma
My skin has become very sensitive as I age but has been fine with this.Kate
Makes your towels smell stunning.Elizabeth
We’ve subscribed as it’s such good value!Karen C.
I find all other products to be overpowering on the scent front now.Keri
Washes oil and sweat out of warehouse uniform whilst kind to eczema.Laura P.
The same three steps every wash, all in .
1Clean
A brilliant clean in cold and quick 15-minute cycles. Plant-based cleaning agents lift stains and odours, with no enzymes, so it’s gentler on skin.
Light load 30ml, medium 40ml, big 50ml. Up to 165 washes from the 5L.
2Soften
Naturally derived softening agents protect fibres, so clothes feel soft, crease less, shed fewer fibres and come out free of static.
Light load 20ml, medium 30ml, heavy 40ml.
3Scent
Ten times the fragrance of our other laundry products. Add it with your conditioner and choose how strong you want it.
Save 55% on your first order
Real homes, real laundry
Nothing hidden
Proof, not promises
Every brand says natural and kind to skin. So for each thing we promise, here’s the certification or the fact behind it.
“Kind to sensitive skin”
All three products are approved for sensitive skin. Non-bio, with no enzymes and no optical brighteners, two of the most common causes of irritation.
“Never tested on animals”
The strictest cruelty-free standard, run by Cruelty Free International. It covers our ingredient suppliers too, and is independently audited.
“Nothing from animals”
The Vegan Society checks every ingredient before a product can carry its trademark.
“Made by us, start to finish”
Every product is made in our own factory in Yorkshire, where we design and make every single product.
| Miniml starter pack | Typical big-brand laundry | |
|---|---|---|
| Sensitive skin | Sensitive skinTested & approved for sensitive skin | Sensitive skinCheck the label |
| Fragrance | Fragrance100% natural origin, never overpowering | FragranceUsually synthetic, often strong |
| Cost | CostFrom 24p a wash, with conditioner and scent booster included | CostDetergent priced alone, with conditioner and scent booster bought separately |
| Optical brighteners | Optical brightenersNone | Optical brightenersCommon in many detergents |
| Ingredients | Ingredients99%+ natural origin, made in Yorkshire | IngredientsMostly synthetic |
| Shopping | ShoppingDelivered on your schedule | ShoppingAnother thing on the list |
| Commitment | CommitmentEdit, pause or cancel anytime | CommitmentBuy it again every few weeks |
30-day money-back guarantee
Behind Miniml
I founded Miniml after questioning why the everyday products we use on and around us often contain ingredients we wouldn’t choose elsewhere. So I set out to create products that protect skin without compromising on performance or fragrance.Emma, co-founder
Yes. Our non-bio laundry liquid is tough on stains and dirt, and works in cold and quick 15-minute washes. Customers use it on everything from towels to work uniforms. If you’re not happy, our 30-day money-back guarantee has you covered.
All three products are dermatologist approved for sensitive skin, non-bio, and free from optical brighteners and synthetic fragrances. As with anything new, if you have a skin condition, wash one load first and see how you get on.
It depends on your loads. The laundry liquid gives up to 165 light washes (30ml), 125 medium (40ml) or 100 big (50ml). The conditioner gives up to 250. Use the plan finder at the top of the page and we’ll work out your delivery schedule.
The plan finder suggests a schedule from how many washes you do. You can pick every 1, 2, 3 or 4 months, and change, pause or cancel at any time from your account. Each delivery is £40 for all three refills, saving £9.44.
Screw a pump onto each 5L refill and give it a few presses to get it going. Each press gives 30ml, so one press is one wash of laundry liquid. Stuck? Our online support team will help.
Yes. It’s made for 20° and quick 15-minute cycles, which also saves energy.
No. The pack already has its own exclusive price and free gifts, so discount codes don’t apply.
£40 today · free gifts worth £40
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Meet your laundry day upgrade. Designed for busy homes, this bundle in our best selling laundry fragrance delivers long-lasting value, skin-kind cleaning power, and fresher-than-fresh laundry, all while saving you 55%.
Your subscription bundle:
Freebies worth £40 in your first order:
Total bundle price: £40 £89.44
