Welcome to Miniml 2.0
Miniml began with a simple need: everyday household products that were kind enough for sensitive skin, worked properly, and didn’t ask you to compromise on performance or sustainability.
Since then, Miniml has grown into more homes, more routines, and more moments of everyday life. As we evolved, it became clear that our outer look no longer reflected who we are today.
That’s why we’re introducing a new Miniml, a refined new look for the products you already know and trust.
Why we evolved
Miniml has always been shaped by real life: real homes, real routines, real people. As our community grew, so did our responsibility to show up with more clarity, confidence, and honesty.
This next chapter isn’t about becoming something new. It’s about expressing who we already are, more clearly.
What’s new?
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A design made to live in your home
Our updated logo, colour palette, and packaging are made to live proudly on your worktop, not tucked away under the sink. High-performing essentials, now with a design you’ll want to display.
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Nothing hidden. Just honest ingredients.
We believe transparency should be the standard. That’s why we’re proud to be the first household brand fully transparent about what goes into our products, and why it’s there.
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Fragrance that elevates the everyday
Scent sets the mood. From cleaning to self-care, our fragrance profiles are designed to elevate everyday moments and help you choose what feels right, right now.
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A forever bottle that fits your style
Our redesigned refillable glass bottles are made to be refilled again and again. Timeless, considered, and built to last.
What hasn’t changed?
Everything that matters and everything that made you choose Miniml in the first place.
Our formulas are exactly the same: carefully developed to be effective, gentle on sensitive skin, and suitable for everyday use across your home.
Ingredients remain unchanged too - thoughtfully chosen, sustainable, and fully transparent.
Our approach hasn’t shifted either. We still believe household and personal care products should work properly, be kind to people and the planet, and fit seamlessly into real life. That means refillable systems designed to reduce waste, honest communication, and products made with care here in Yorkshire Dales..
Miniml 2.0 isn’t about change for the sake of it, It’s about clarity.
Explore our full range and get FREE DELIVERY this week only.
