June 19, 2026

The secret to making your clothes last: Tips from Rachel Radcliffe

While fashion trends come and go, taking proper care of your clothes never goes out of style. Looking after your wardrobe not only helps your favourite pieces last longer but can also reduce waste and encourage more mindful shopping habits.

To celebrate the launch of our new Miniml Scent Boosters, we caught up with fashion content creator Rachel Radcliffe to talk about clothing care, laundry habits and why fragrance plays a bigger role in fashion than you might think.

Why Taking Care of Your Clothes Matters

The most sustainable item in your wardrobe is the one you already own. Extending the lifespan of your clothes by just a few extra years can help reduce textile waste, save money and lessen the environmental impact of constantly replacing worn-out garments.

According to Rachel, caring for clothes starts with something surprisingly simple:

"As I work in fashion, I always pay close attention to the care labels. In the past I have made some real faux pas washing things incorrectly and ruining them, which is the most heartbreaking thing."

It's a lesson many of us learn the hard way. Whether it's a wool jumper accidentally shrunk in a hot wash or delicate fabrics damaged by incorrect settings, taking a few moments to check the care instructions can make all the difference.

Laundry Tips to Help Clothes Last Longer

If you're wondering how to make clothes last longer, Rachel's approach is refreshingly straightforward.

Wash on Lower Temperatures

Washing clothes at lower temperatures is gentler on fabrics and colours, helping to reduce fading and wear over time.

Don't Overwash

Many garments can be aired out, spot-cleaned or worn multiple times before washing. This reduces stress on fabrics and helps maintain their original look and feel.

Choose Gentle Laundry Products

The products you use matter too. Miniml's laundry range is designed to effectively clean clothes while being kinder to fabrics, making it easier to care for the pieces you love wearing most. Pairing a quality laundry detergent with a fragrance booster can help clothes feel fresher for longer between washes.

Why Fragrance Is Part of Personal Style

Fashion isn't just visual. It's how you feel when you get dressed. For Rachel, fragrance is an extension of personal style.

"I love matching a fragrance to my outfit," she explains. "I have a lot of clothes and try to create a different vibe every day, so it only makes sense that I do the same with my fragrances."

It's an idea many people can relate to. The scent of freshly washed clothes can influence confidence, comfort and even mood throughout the day. Rachel also highlights something we often overlook: the emotional connection fragrance creates.

"Fragrance is really immersive and I love that it can create nostalgia and remind you of certain times and places in life."

How to Keep Clothes Smelling Fresh for Longer

One of the most common laundry goals is simple: keeping clothes smelling fresh long after wash day. For Rachel, the perfect laundry fragrance should feel clean, crisp and effortless.

"I really love for my laundry to smell crisp and super clean. I love it when you've just washed something and the scent wafts over you throughout the day. It just makes me feel like I've really got my life together!"

That's exactly why we developed our new Miniml Scent Boosters.

Designed to work alongside our laundry range, they deliver up to 10x more fragrance than the rest of the Miniml laundry collection, helping your favourite clothes, bedding and towels stay beautifully scented for longer.

Rachel's Favourite Miniml Scent Booster

When asked which scent booster she'd choose, Rachel admitted she had a change of heart.

"Initially, I loved the Refreshing Linen scent, but I tried the Calming Jasmine & Vanilla Scent Booster yesterday and I think that may have taken the top spot."

What won her over?

"It's still really refreshing, but the vanilla and jasmine make it feel more boutique, like you've just lit a really nice candle. It's gorgeous."

For anyone looking to bring a little luxury into their laundry routine, it's easy to see the appeal.

Check out how Rachel resets her airport outfits with Miniml on her Instagram.

Love Your Clothes for Longer

Building a more sustainable wardrobe doesn't always mean buying less. Sometimes it simply means taking better care of the pieces you already own.

By washing at lower temperatures, avoiding overwashing and choosing products that help clothes stay fresh between wears, you can keep your favourite pieces looking, feeling and smelling their best for longer.

April 17, 2026

A spring reset inspired by nature.

Spring is a season of renewal, and post-winter fatigue is a real thing - low energy, lack of sunlight, and even your space at home feels..off. The light shifts. The days get longer. And suddenly you notice the clutter, the dullness, and the spaces that no longer feel like you. Miniml founder Emma shared her tips for an easy spring reset without 'overdoing' it. Spring is the signal to reset - not a full overhaul, just a few simple shifts that bring your home & your senses back to feeling calm, clean and considered. Step 1: Clear the noise Start small.Put away what’s been building up over winter. Clear surfaces. Open the windows. Let fresh air in. Let natural light do its thing. This is where a spring home reset really begins. Pro tip: Make use of sunny days by opening your blinds and curtains. Sunlight has natural antibacterial and disinfecting properties that will help you refresh your space effortlessly. Step 2: Reset your everyday spaces Focus on the places you use most. Kitchen sides. Bathroom surfaces. The small, high-touch areas that shape how your home feels day to day. Using natural, great-smelling products turns cleaning from a task into something more intentional. Our Refreshing Fig Leaf & Patchouli Anti-Bac Surface Spray is designed for exactly this. Cutting through daily build-up while leaving behind a clean, green scent that doesn’t overpower. Step 3: Change the scent, change the space Scent is one of the simplest ways to shift the mood of your home. For spring, Miniml founder Emma leans towards something fresh but grounding - clean green notes balanced with soft warmth. Our limited edition Refreshing Fig Leaf & Patchouli range brings that balance.Crisp fig leaf gives an instant feeling of freshness, while patchouli and soft woods create a calm, settled finish. It’s subtle, natural, and designed to sit quietly in the background of your home. Shop the full range. Step 4: Build small rituals into your day A spring reset isn’t just about your space - it’s about how you feel in it. Washing your hands. Cleaning up after cooking. Wiping down surfaces. These small, everyday moments add up. With the Refreshing Fig Leaf & Patchouli Hand Wash and Washing Up Liquid, those routines feel less like chores and more like part of your daily ritual. No overpowering smells or dry, itchy hands. And when you can, step outside. Even a short walk can shift your mindset as much as a freshly cleaned room. Reset your space, revive your mindset Whether you’re spring-cleaning every corner or simply swapping winter layers for something lighter, your home remains the place where you can pause, breathe in, and reset. Shake off the winter fatigue with rituals and products that care for you and your home.

Learn more

March 5, 2026

‘Who runs the world?’ The invisible load of female business founders.

In 2020, Miniml began with one woman and one clear belief, that everyday products should work brilliantly while being kind to skin and better for our homes. The founder of Miniml, Emma, turned that belief into reality, building a brand rooted in purpose, not just opportunity. This International Women’s Day, we’re spotlighting four incredible female founders who have also built businesses with intention - brands that align closely with our values and our community. Our campaign is a reflection on the invisible weight so many women carry every single day - the responsibility, the resilience, the quiet determination behind what they create. Because while women are building businesses, leading teams, and driving innovation, they’re often doing it while carrying more than the world sees. The data proves it, too: Female-founded businesses receive just 2% of UK venture capital funding All-female teams accounted for only 8.2% of equity deals in 2023 Women still represent only around 20% of business owners in the UK(British Business Bank) Progress is happening, but the weight hasn’t disappeared. The load isn’t just professional, it’s personal, too. For many women, success sits alongside an invisible second shift: proving their competence, planning, caring, supporting, leading, adapting. It’s the pressure to be credible in rooms that are still catching up.The expectation to perform without showing strain.The emotional responsibility that rarely appears in job titles. This campaign isn’t about celebrating hustle.It’s about recognising resilience, and encouraging you to support businesses that care. Four founders. One shared impact. Dr Sioned Jones - Co-founder of BoobyBiome Dr Sioned Jones and her team are dedicating years of research to a problem millions of women face - brestfeeding, yet innovation in its support remains critically underfunded and under-researched. Driven by both, personal motivation and a clear gap in women’s health, she is building something that doesn’t yet exist - a solution designed to support parents in one of their most vulnerable moments. Behind the science is an invisible load: repeatedly justifying why this work matters, navigating the funding gap, and advocating for an area of healthcare long overlooked. For her, this matter is urgent. Baby milk is not just food, it's a microbiome that impacts health outcomes. Unfortunately, the science hasn't evolved with the products that are on the currently market today. “International women’s Day is about momentum and visibility. It’s about women really pushing boundaries in science, in business, and in society. And that really needs to be celebrated.” - Dr Sioned Jones Laura Hartnett - Founder of Seep Laura Hartnett founded Seep to help her own health concerns by reducing microplastics and toxic chemicals at home. What followed was the reality of trying to change an industry that isn’t built for change - where sustainable alternatives to daily cleaning accessories face higher costs, slower adoption, and constant commercial pressure. Building a brand in this space means balancing purpose with practicality, often making difficult decisions customers never see. Yet as consumer awareness shifts towards healthier homes and more conscious products, her definition of success has evolved too - from disruption for its own sake to creating trusted, thoughtful products that people genuinely feel good using in their homes. “As a founder you doubt yourself a little bit - always. But you’ve just got to have enough confidence that your idea is the right idea.” - Laura Hartnett Rachel Woolford - Founder of North Studios Before winning The Apprentice 2024, Rachel Woolford had already built North Studios into a respected boutique fitness brand. But stepping onto a national stage brought a new kind of load: public judgement. Being evaluated so visibly as a woman comes with layers. Scrutiny on tone. On ambition. On confidence. The pressure not to be “too much,” yet never to shrink. It raises the unspoken question many ambitious women face: do you soften yourself to be accepted, or harden yourself to be heard? Rachel speaks openly about that tension and her experience in ‘The Apprentice’ final, where she was disproportionately compared to her male rival. She also explains how ambitious women are often misunderstood or shamed for being dominant or assertive in a work place. Winning hasn’t just elevated her profile; it’s shifted how seriously people take her. And that dynamic says as much about perception as it does about success. Behind the scenes, confidence doesn’t always look loud. It looks like preparation. Resilience. Holding your ground when you’re being watched. “I’m very proud to be feminine. I can be a girly-girl. But also, in the work place I may come across masculine. It’s something I used to be a bit embarrassed about, but I know it works and that’s how I’ve grown my business. I’m not ashamed to be a bit more dominating - it doesn’t mean that I am masculine.” - Rachel Woolford Ros Heathcote - Founder of Borough Broth When Ros started making bone broth in her kitchen, it wasn't a trend. Most people still didn’t know what it was, let alone want to drink it. At early market stalls, she remembers people visibly grimacing at the word bone. Nevertheless, Ros believed in the product and kept going anyway. “I always told people it’s just a slow-cooked stock you can sip as well as cook with,” she explains. “I never really wanted to make it ‘cool’ - it’s just a proper kitchen staple.” Quickly, that belief started to pay off. Within weeks of producing her first commercial batch, Selfridges Food Hall discovered the brand on Instagram and offered to launch it. “It very rapidly went from a nice idea to something I thought had legs,” she says. As Borough Broth has grown into a nationally stocked brand, the real challenge has been scaling without compromise. “We’re proud to show people where we source from and how our products are made,” Ros says. “Scaling while retaining quality isn’t easy, but we’re proving it can be done.” For Ros, International Women’s Day is a moment to keep important conversations visible. “Part of me feels every day should be International Womens Day,” she reflects. “But while inequalities still exist, these moments matter, as they shine a light on what still needs to change.” Why this matters to Miniml (and our community) As a female-founded business, Miniml had its own challenges when seeking growth and support in the early stages. As a brand and our team involved, Miniml cares about reducing our customer's load and making live a bit more simple. We do it by creating products that are safe for you, your children, your home, and the planet, so you can cross out one of your daily worries about what nasties may go on your skin and what pollutes your home. Looking at our community, one thing is clear: the people creating calm, clean, welcoming homes are often women - quietly carrying countless responsibilities every single day. This campaign isn’t about encouraging women to start businesses.It’s about recognising what they’ve already built - in companies, communities, and everyday life. This month, if you choose to support another business - support the one that’s been made with a positive mission, such as these four amazing women. We're posting full interviews on our socials this week - head to our Instagram to check out!

Learn more

February 9, 2026

Same Miniml. Refined look.

Welcome to Miniml 2.0 Miniml began with a simple need: everyday household products that were kind enough for sensitive skin, worked properly, and didn’t ask you to compromise on performance or sustainability. Since then, Miniml has grown into more homes, more routines, and more moments of everyday life. As we evolved, it became clear that our outer look no longer reflected who we are today. That’s why we’re introducing a new Miniml, a refined new look for the products you already know and trust. Why we evolved Miniml has always been shaped by real life: real homes, real routines, real people. As our community grew, so did our responsibility to show up with more clarity, confidence, and honesty. This next chapter isn’t about becoming something new. It’s about expressing who we already are, more clearly. What’s new? A design made to live in your home Our updated logo, colour palette, and packaging are made to live proudly on your worktop, not tucked away under the sink. High-performing essentials, now with a design you’ll want to display. Nothing hidden. Just honest ingredients. We believe transparency should be the standard. That’s why we’re proud to be the first household brand fully transparent about what goes into our products, and why it’s there. Fragrance that elevates the everyday Scent sets the mood. From cleaning to self-care, our fragrance profiles are designed to elevate everyday moments and help you choose what feels right, right now. A forever bottle that fits your style Our redesigned refillable glass bottles are made to be refilled again and again. Timeless, considered, and built to last. What hasn’t changed? Everything that matters and everything that made you choose Miniml in the first place. Our formulas are exactly the same: carefully developed to be effective, gentle on sensitive skin, and suitable for everyday use across your home. Ingredients remain unchanged too - thoughtfully chosen, sustainable, and fully transparent. Our approach hasn’t shifted either. We still believe household and personal care products should work properly, be kind to people and the planet, and fit seamlessly into real life. That means refillable systems designed to reduce waste, honest communication, and products made with care here in Yorkshire Dales.. Miniml 2.0 isn’t about change for the sake of it, It’s about clarity. Explore our full range and get FREE DELIVERY this week only.

Learn more