April 17, 2026

A spring reset inspired by nature.

Spring is a season of renewal, and post-winter fatigue is a real thing - low energy, lack of sunlight, and even your space at home feels..off.
The light shifts. The days get longer. And suddenly you notice the clutter, the dullness, and the spaces that no longer feel like you.

Miniml founder Emma shared her tips for an easy spring reset without 'overdoing' it. Spring is the signal to reset - not a full overhaul, just a few simple shifts that bring your home & your senses back to feeling calm, clean and considered.

Step 1: Clear the noise

Start small.
Put away what’s been building up over winter. Clear surfaces. Open the windows.

Let fresh air in. Let natural light do its thing.

This is where a spring home reset really begins.

Pro tip: Make use of sunny days by opening your blinds and curtains. Sunlight has natural antibacterial and disinfecting properties that will help you refresh your space effortlessly.

Step 2: Reset your everyday spaces

Focus on the places you use most. Kitchen sides. Bathroom surfaces. The small, high-touch areas that shape how your home feels day to day.

Using natural, great-smelling products turns cleaning from a task into something more intentional.

Our Refreshing Fig Leaf & Patchouli Anti-Bac Surface Spray is designed for exactly this. Cutting through daily build-up while leaving behind a clean, green scent that doesn’t overpower.

Step 3: Change the scent, change the space

Scent is one of the simplest ways to shift the mood of your home.

For spring, Miniml founder Emma leans towards something fresh but grounding - clean green notes balanced with soft warmth.

Our limited edition Refreshing Fig Leaf & Patchouli range brings that balance.
Crisp fig leaf gives an instant feeling of freshness, while patchouli and soft woods create a calm, settled finish.

It’s subtle, natural, and designed to sit quietly in the background of your home.

Shop the full range.

Step 4: Build small rituals into your day

A spring reset isn’t just about your space - it’s about how you feel in it.

Washing your hands. Cleaning up after cooking. Wiping down surfaces. These small, everyday moments add up.

With the Refreshing Fig Leaf & Patchouli Hand Wash and Washing Up Liquid, those routines feel less like chores and more like part of your daily ritual. No overpowering smells or dry, itchy hands.

And when you can, step outside. Even a short walk can shift your mindset as much as a freshly cleaned room.

Reset your space, revive your mindset

Whether you’re spring-cleaning every corner or simply swapping winter layers for something lighter, your home remains the place where you can pause, breathe in, and reset. Shake off the winter fatigue with rituals and products that care for you and your home.

March 5, 2026

‘Who runs the world?’ The invisible load of female business founders.

In 2020, Miniml began with one woman and one clear belief, that everyday products should work brilliantly while being kind to skin and better for our homes. The founder of Miniml, Emma, turned that belief into reality, building a brand rooted in purpose, not just opportunity. This International Women’s Day, we’re spotlighting four incredible female founders who have also built businesses with intention - brands that align closely with our values and our community. Our campaign is a reflection on the invisible weight so many women carry every single day - the responsibility, the resilience, the quiet determination behind what they create. Because while women are building businesses, leading teams, and driving innovation, they’re often doing it while carrying more than the world sees. The data proves it, too: Female-founded businesses receive just 2% of UK venture capital funding All-female teams accounted for only 8.2% of equity deals in 2023 Women still represent only around 20% of business owners in the UK(British Business Bank) Progress is happening, but the weight hasn’t disappeared. The load isn’t just professional, it’s personal, too. For many women, success sits alongside an invisible second shift: proving their competence, planning, caring, supporting, leading, adapting. It’s the pressure to be credible in rooms that are still catching up.The expectation to perform without showing strain.The emotional responsibility that rarely appears in job titles. This campaign isn’t about celebrating hustle.It’s about recognising resilience, and encouraging you to support businesses that care. Four founders. One shared impact. Dr Sioned Jones - Co-founder of BoobyBiome Dr Sioned Jones and her team are dedicating years of research to a problem millions of women face - brestfeeding, yet innovation in its support remains critically underfunded and under-researched. Driven by both, personal motivation and a clear gap in women’s health, she is building something that doesn’t yet exist - a solution designed to support parents in one of their most vulnerable moments. Behind the science is an invisible load: repeatedly justifying why this work matters, navigating the funding gap, and advocating for an area of healthcare long overlooked. For her, this matter is urgent. Baby milk is not just food, it's a microbiome that impacts health outcomes. Unfortunately, the science hasn't evolved with the products that are on the currently market today. “International women’s Day is about momentum and visibility. It’s about women really pushing boundaries in science, in business, and in society. And that really needs to be celebrated.” - Dr Sioned Jones Laura Hartnett - Founder of Seep Laura Hartnett founded Seep to help her own health concerns by reducing microplastics and toxic chemicals at home. What followed was the reality of trying to change an industry that isn’t built for change - where sustainable alternatives to daily cleaning accessories face higher costs, slower adoption, and constant commercial pressure. Building a brand in this space means balancing purpose with practicality, often making difficult decisions customers never see. Yet as consumer awareness shifts towards healthier homes and more conscious products, her definition of success has evolved too - from disruption for its own sake to creating trusted, thoughtful products that people genuinely feel good using in their homes. “As a founder you doubt yourself a little bit - always. But you’ve just got to have enough confidence that your idea is the right idea.” - Laura Hartnett Rachel Woolford - Founder of North Studios Before winning The Apprentice 2024, Rachel Woolford had already built North Studios into a respected boutique fitness brand. But stepping onto a national stage brought a new kind of load: public judgement. Being evaluated so visibly as a woman comes with layers. Scrutiny on tone. On ambition. On confidence. The pressure not to be “too much,” yet never to shrink. It raises the unspoken question many ambitious women face: do you soften yourself to be accepted, or harden yourself to be heard? Rachel speaks openly about that tension and her experience in ‘The Apprentice’ final, where she was disproportionately compared to her male rival. She also explains how ambitious women are often misunderstood or shamed for being dominant or assertive in a work place. Winning hasn’t just elevated her profile; it’s shifted how seriously people take her. And that dynamic says as much about perception as it does about success. Behind the scenes, confidence doesn’t always look loud. It looks like preparation. Resilience. Holding your ground when you’re being watched. “I’m very proud to be feminine. I can be a girly-girl. But also, in the work place I may come across masculine. It’s something I used to be a bit embarrassed about, but I know it works and that’s how I’ve grown my business. I’m not ashamed to be a bit more dominating - it doesn’t mean that I am masculine.” - Rachel Woolford Ros Heathcote - Founder of Borough Broth When Ros started making bone broth in her kitchen, it wasn't a trend. Most people still didn’t know what it was, let alone want to drink it. At early market stalls, she remembers people visibly grimacing at the word bone. Nevertheless, Ros believed in the product and kept going anyway. “I always told people it’s just a slow-cooked stock you can sip as well as cook with,” she explains. “I never really wanted to make it ‘cool’ - it’s just a proper kitchen staple.” Quickly, that belief started to pay off. Within weeks of producing her first commercial batch, Selfridges Food Hall discovered the brand on Instagram and offered to launch it. “It very rapidly went from a nice idea to something I thought had legs,” she says. As Borough Broth has grown into a nationally stocked brand, the real challenge has been scaling without compromise. “We’re proud to show people where we source from and how our products are made,” Ros says. “Scaling while retaining quality isn’t easy, but we’re proving it can be done.” For Ros, International Women’s Day is a moment to keep important conversations visible. “Part of me feels every day should be International Womens Day,” she reflects. “But while inequalities still exist, these moments matter, as they shine a light on what still needs to change.” Why this matters to Miniml (and our community) As a female-founded business, Miniml had its own challenges when seeking growth and support in the early stages. As a brand and our team involved, Miniml cares about reducing our customer's load and making live a bit more simple. We do it by creating products that are safe for you, your children, your home, and the planet, so you can cross out one of your daily worries about what nasties may go on your skin and what pollutes your home. Looking at our community, one thing is clear: the people creating calm, clean, welcoming homes are often women - quietly carrying countless responsibilities every single day. This campaign isn’t about encouraging women to start businesses.It’s about recognising what they’ve already built - in companies, communities, and everyday life. This month, if you choose to support another business - support the one that’s been made with a positive mission, such as these four amazing women. We're posting full interviews on our socials this week - head to our Instagram to check out!

Learn more

February 9, 2026

Same Miniml. Refined look.

Welcome to Miniml 2.0 Miniml began with a simple need: everyday household products that were kind enough for sensitive skin, worked properly, and didn’t ask you to compromise on performance or sustainability. Since then, Miniml has grown into more homes, more routines, and more moments of everyday life. As we evolved, it became clear that our outer look no longer reflected who we are today. That’s why we’re introducing a new Miniml, a refined new look for the products you already know and trust. Why we evolved Miniml has always been shaped by real life: real homes, real routines, real people. As our community grew, so did our responsibility to show up with more clarity, confidence, and honesty. This next chapter isn’t about becoming something new. It’s about expressing who we already are, more clearly. What’s new? A design made to live in your home Our updated logo, colour palette, and packaging are made to live proudly on your worktop, not tucked away under the sink. High-performing essentials, now with a design you’ll want to display. Nothing hidden. Just honest ingredients. We believe transparency should be the standard. That’s why we’re proud to be the first household brand fully transparent about what goes into our products, and why it’s there. Fragrance that elevates the everyday Scent sets the mood. From cleaning to self-care, our fragrance profiles are designed to elevate everyday moments and help you choose what feels right, right now. A forever bottle that fits your style Our redesigned refillable glass bottles are made to be refilled again and again. Timeless, considered, and built to last. What hasn’t changed? Everything that matters and everything that made you choose Miniml in the first place. Our formulas are exactly the same: carefully developed to be effective, gentle on sensitive skin, and suitable for everyday use across your home. Ingredients remain unchanged too - thoughtfully chosen, sustainable, and fully transparent. Our approach hasn’t shifted either. We still believe household and personal care products should work properly, be kind to people and the planet, and fit seamlessly into real life. That means refillable systems designed to reduce waste, honest communication, and products made with care here in Yorkshire Dales.. Miniml 2.0 isn’t about change for the sake of it, It’s about clarity. Explore our full range and get FREE DELIVERY this week only.

Learn more

December 12, 2025

Why PFAS (the “forever chemicals”) deserve your attention.

You’ve probably heard about forever-chemicals, hidden in everyday stuff. They’re used to make things water, grease, or stain-resistant: think cleaning products, waterproof fabrics, food packaging, and some personal-care products. But the same traits that make PFAS (forever chemicals) useful, also mean they never break down. Once they’re out there, they stick around. What are the risks of PFAS? PFAS are nicknamed “forever chemicals” because they persist in the environment, soil and water long after we throw products away. Over time they can build up in wildlife and in people. Research links exposure to PFAS with serious health concerns Recent findings show PFAS contamination is widespread in water and soil across the UK. In some areas near industrial sites or chemical plants, water and soil testing reveal PFAS at levels experts say pose a “medium or high risk” to public health. Why PFAS in your home matter It isn’t just industrial pollution that’s the problem. Everyday products, such as non-stick pans, chemical cleaners, certain packaging, maybe even personal-care items, often contain PFAS. That means the exposure could be an unseen part of your daily routine: from how you cook, clean, eat, dress, or even how you wash. Because PFAS are so persistent, repeated exposure, even at low levels, could build up over time. What you can do: Simple steps You don’t need to become a chemist to make your home safer. A few simple swaps can make a real difference: Choose PFA-free cookware or choose pans without non-stick coating. Avoid waterproof sprays, stain-repellents or coated textiles that might rely on PFAS. Use cleaning and care products from transparent, responsible brands — especially those that state clearly they’re PFAS-free, naturally derived, and biodegradable. Why we’re serious about being PFAS-free at Miniml At Miniml we believe cleaning your home shouldn’t come at the cost of your health or the planet. That’s why none of our products contain PFAS. All our formulas are 99%+ naturally derived and 100% biodegradable. So you can scrub your body, wash dishes, clean clothes or refresh fabrics, and rest easy knowing you’re not adding “forever chemicals” to your home, water or the environment. It’s cleaning that’s kind. Easy swaps for everyday life at home If you’re ready to make a change, here are some of the Miniml products you can use instead of conventional household chemistry: Natural Origin Multi-Surface Cleaner For benches, tiles, kitchen surfaces: PFAS-free and effective. Skin-friendly Hand Wash For daily hand-washing without harsh, chemical-heavy soaps. Gut-Safe Washing Up Liquid Cuts grease, rinses clean, biodegrades with no mystery chemicals. Family-friendly Laundry Liquid Gentle on skin and fabrics, PFAS-free, ideal for everyday washing. Safe Oven Cleaner Instead of aerosol kitchen sprays or harsh oven chemicals. 99.2% naturally derived and a safer choice overall.

Learn more