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99% natural origin

Softens + reduces static

Long lasting fragrance

Pet + children friendly

Kind to sensitive skin

Vegan + cruelty Free

Miniml
Miniml
Miniml

100% natural origin fragrances

We make products that smell just as good as they work. Formulated with 100% natural essential oils, keep your laundry super soft and smelling luxury.

Top notes: Peach Blossom, Coconut, Caramel

Mid notes: White Florals, Gardenia, Muguet

Base notes: White Musk, Amber, Vanilla

Miniml
Miniml

Ingredients

Our unique approach to formulations brings together clean ingredients, smart in-house innovation, and high standards to create products for people who care about their health, their homes, their skin and the planet as much as we do.

Citric acid

Natural: Citric Acid is used as a pH Regulator and Organic Acid. It allows adjustments to be made to the pH level in our formulations to ensure they are working at their best and is also an excellent stain remover. It is naturally derived from citric fruits.

Tropical coconut fragrance

Natural: Our fragrances are blended compositions of essential oils and extracts. These are compliant with ISO16128 standards and are made from 100% natural origin formulations.

Polysorbate 20

Synthetic: A non-ionic surfactant, which is used in some of our formulations as an Emulsifying Agent. This helps blend all formula ingredients into a stable and uniformly dispersed product.

Ethoxylated alcohol

Synethtic: Ethoxylated alcohols are plant-based cleaning agents that work like soap. They bond to fabric fibres, making them feel smoother and less static. They’re biodegradable, safe, and effective, making them a greener alternative to traditional petrochemical surfactants.

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Your bottle forever

At Miniml, we don't believe in single use plastic or recycling. That's why we reuse and refill every bottle that we supply to create a completely zero waste supply chain. Our refill containers are designed to be returned to Miniml HQ to be cleaned and re-used again and again...and again!

Our impact

267+

tonnes of plastic saved

100%

of post-consumer plastic in our forever-bottles - made to be refilled, again and again

100,000+

happy customers

Frequently asked questions

Answers to some of our most commonly asked questions. Don't see what you're looking for? Visit our help centre for more

More help please

Does it really soften clothes?

Yes! Our natural formula leaves fabrics feeling soft, fresh, and comfortable without the use of synthetic chemicals.

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