It’s time to come clean

We’re creating a brand new laundry scent for January, and this time, you get a say in what’s next. We’ve got three top-secret scents in the works, and we want you to help us choose which one makes it into your wash days throughout 2027.

3 scents in the running for your New Season:

Eucalyptus and Cedarwood

Fresh, green eucalyptus meets warm, woody cedarwood, like the smell of air after a fresh rainfall.

Pear and Freesia

Juicy, ripe pear meets delicate freesia, like the warmth of the first sun on a crisp morning.

Neroli and Petitgrain

Crisp, clean and quietly uplifting, like fresh air through an open window.

Now it’s over to you. 

Which scent would you love to freshen up your wash days with in 2027?

Simply leave your vote in the comments and you’ll be entered for the chance to win a full laundry bundle in the winning scent when it launches.

We’ll be counting the votes and revealing the winning scent soon, so make your choice count.

Prize draw terms and conditions apply.