Skip to content

Miniml Blog

It’s time to come clean

It’s time to come clean

Help us vote for the next laundry scent and win the new fragrance.

Learn more
‘Who runs the world?’ The invisible load of female business founders.

‘Who runs the world?’ The invisible load of female business founders.

In 2020, Miniml began with one woman and one clear belief, that everyday products should work brilliantly while being kind to skin and better for our homes. The founder of Miniml, Emma, turned that belief into reality, building a brand rooted in purpose, not just opportunity. This International Women’s Day, we’re spotlighting four incredible female founders who have also built businesses with intention - brands that align closely with our values and our community. Our campaign is a reflection on the invisible weight so many women carry every single day - the responsibility, the resilience, the quiet determination behind what they create. Because while women are building businesses, leading teams, and driving innovation, they’re often doing it while carrying more than the world sees. The data proves it, too: Female-founded businesses receive just 2% of UK venture capital funding All-female teams accounted for only 8.2% of equity deals in 2023 Women still represent only around 20% of business owners in the UK(British Business Bank) Progress is happening, but the weight hasn’t disappeared. The load isn’t just professional, it’s personal, too. For many women, success sits alongside an invisible second shift: proving their competence, planning, caring, supporting, leading, adapting. It’s the pressure to be credible in rooms that are still catching up.The expectation to perform without showing strain.The emotional responsibility that rarely appears in job titles. This campaign isn’t about celebrating hustle.It’s about recognising resilience, and encouraging you to support businesses that care.  Four founders. One shared impact. Dr Sioned Jones - Co-founder of BoobyBiome Dr Sioned Jones and her team are dedicating years of research to a problem millions of women face - brestfeeding, yet innovation in its support remains critically underfunded and under-researched.  Driven by both, personal motivation and a clear gap in women’s health, she is building something that doesn’t yet exist - a solution designed to support parents in one of their most vulnerable moments.  Behind the science is an invisible load: repeatedly justifying why this work matters, navigating the funding gap, and advocating for an area of healthcare long overlooked.  For her, this matter is urgent. Baby milk is not just food, it's a microbiome that impacts health outcomes. Unfortunately, the science hasn't evolved with the products that are on the currently market today.  “International women’s Day is about momentum and visibility. It’s about women really pushing boundaries in science, in business, and in society. And that really needs to be celebrated.” - Dr Sioned Jones Laura Hartnett - Founder of Seep Laura Hartnett founded Seep to help her own health concerns by reducing microplastics and toxic chemicals at home. What followed was the reality of trying to change an industry that isn’t built for change - where sustainable alternatives to daily cleaning accessories face higher costs, slower adoption, and constant commercial pressure.  Building a brand in this space means balancing purpose with practicality, often making difficult decisions customers never see.  Yet as consumer awareness shifts towards healthier homes and more conscious products, her definition of success has evolved too - from disruption for its own sake to creating trusted, thoughtful products that people genuinely feel good using in their homes. “As a founder you doubt yourself a little bit - always. But you’ve just got to have enough confidence that your idea is the right idea.” - Laura Hartnett Rachel Woolford - Founder of North Studios Before winning The Apprentice 2024, Rachel Woolford had already built North Studios into a respected boutique fitness brand. But stepping onto a national stage brought a new kind of load: public judgement. Being evaluated so visibly as a woman comes with layers. Scrutiny on tone. On ambition. On confidence. The pressure not to be “too much,” yet never to shrink. It raises the unspoken question many ambitious women face: do you soften yourself to be accepted, or harden yourself to be heard? Rachel speaks openly about that tension and her experience in ‘The Apprentice’ final, where she was disproportionately compared to her male rival. She also explains how ambitious women are often misunderstood or shamed for being dominant or assertive in a work place. Winning hasn’t just elevated her profile; it’s shifted how seriously people take her. And that dynamic says as much about perception as it does about success. Behind the scenes, confidence doesn’t always look loud. It looks like preparation. Resilience. Holding your ground when you’re being watched. “I’m very proud to be feminine. I can be a girly-girl. But also, in the work place I may come across masculine. It’s something I used to be a bit embarrassed about, but I know it works and that’s how I’ve grown my business. I’m not ashamed to be a bit more dominating - it doesn’t mean that I am masculine.” - Rachel Woolford Ros Heathcote - Founder of Borough Broth When Ros started making bone broth in her kitchen, it wasn't a trend. Most people still didn’t know what it was, let alone want to drink it. At early market stalls, she remembers people visibly grimacing at the word bone. Nevertheless, Ros believed in the product and kept going anyway. “I always told people it’s just a slow-cooked stock you can sip as well as cook with,” she explains. “I never really wanted to make it ‘cool’ - it’s just a proper kitchen staple.” Quickly, that belief started to pay off. Within weeks of producing her first commercial batch, Selfridges Food Hall discovered the brand on Instagram and offered to launch it. “It very rapidly went from a nice idea to something I thought had legs,” she says. As Borough Broth has grown into a nationally stocked brand, the real challenge has been scaling without compromise. “We’re proud to show people where we source from and how our products are made,” Ros says. “Scaling while retaining quality isn’t easy, but we’re proving it can be done.” For Ros, International Women’s Day is a moment to keep important conversations visible. “Part of me feels every day should be International Womens Day,” she reflects. “But while inequalities still exist, these moments matter, as they shine a light on what still needs to change.” Why this matters to Miniml (and our community) As a female-founded business, Miniml had its own challenges when seeking growth and support in the early stages. As a brand and our team involved, Miniml cares about reducing our customer's load and making live a bit more simple. We do it by creating products that are safe for you, your children, your home, and the planet, so you can cross out one of your daily worries about what nasties may go on your skin and what pollutes your home. Looking at our community, one thing is clear: the people creating calm, clean, welcoming homes are often women - quietly carrying countless responsibilities every single day. This campaign isn’t about encouraging women to start businesses.It’s about recognising what they’ve already built - in companies, communities, and everyday life. This month, if you choose to support another business - support the one that’s been made with a positive mission, such as these four amazing women.  We're posting full interviews on our socials this week - head to our Instagram to check out!

Learn more
Same Miniml. Refined look.

Same Miniml. Refined look.

Welcome to Miniml 2.0 Miniml began with a simple need: everyday household products that were kind enough for sensitive skin, worked properly, and didn’t ask you to compromise on performance or sustainability. Since then, Miniml has grown into more homes, more routines, and more moments of everyday life. As we evolved, it became clear that our outer look no longer reflected who we are today. That’s why we’re introducing a new Miniml, a refined new look for the products you already know and trust. Why we evolved Miniml has always been shaped by real life:  real homes, real routines, real people. As our community grew, so did our responsibility to show up with more clarity, confidence, and honesty. This next chapter isn’t about becoming something new. It’s about expressing who we already are, more clearly. What’s new? A design made to live in your home Our updated logo, colour palette, and packaging are made to live proudly on your worktop,  not tucked away under the sink. High-performing essentials, now with a design you’ll want to display. Nothing hidden. Just honest ingredients. We believe transparency should be the standard. That’s why we’re proud to be the first household brand fully transparent about what goes into our products, and why it’s there. Fragrance that elevates the everyday Scent sets the mood. From cleaning to self-care, our fragrance profiles are designed to elevate everyday moments and help you choose what feels right, right now. A forever bottle that fits your style Our redesigned refillable glass bottles are made to be refilled again and again. Timeless, considered, and built to last. What hasn’t changed? Everything that matters and everything that made you choose Miniml in the first place. Our formulas are exactly the same: carefully developed to be effective, gentle on sensitive skin, and suitable for everyday use across your home.  Ingredients remain unchanged too - thoughtfully chosen, sustainable, and fully transparent. Our approach hasn’t shifted either. We still believe household and personal care products should work properly, be kind to people and the planet, and fit seamlessly into real life. That means refillable systems designed to reduce waste, honest communication, and products made with care here in Yorkshire Dales.. Miniml 2.0 isn’t about change for the sake of it, It’s about clarity. Explore our full range and get FREE DELIVERY this week only.   

Learn more
What’s New at Miniml? Read: From Growing the Business to Saying 'I Do'

What’s New at Miniml? Read: From Growing the Business to Saying 'I Do'

Miniml has had a busy few months, filled with exciting updates behind the scenes! You might have not seen many exciting new product launches yet, but running a sustainable family business takes a tonne of dedication, consideration, and planning. Whilst we DO have exciting things coming soon, here's what has happened so far! August - Celebrating Miniml Love <3  August marked a huge occasion here at Miniml, with our founders Emma & Scott tying the knot! The couple met at university and built Miniml from scratch, developing sustainable solutions for all household & personal care needs. They secured an initial investment in 2021, and spent the following few years growing the Miniml range, brand image, and reputation nationwide and abroad.  After 2 years of wedding planning whilst prioritising their business, the couple finally got married in August 2024! Surrounded by their family and friends, Emma and Scott said “I Do” on the beautiful island of Mallorca - a well-deserved dream come true!  September - Expanding Miniml Headquarters   After months of strategy and preparations we have finally moved into our brand new headquarters! This milestone is a significant step in Miniml growth and a defining factor of what’s coming… Miniml has upgraded from a 10’000sqft to 32’000sqft factory, allowing us to increase our production five-fold! Thnks to the success of our pioneering Closed Loop System, dedication of our team and support of our customers, we are now able to scale up our business by launching new product scents & ranges, as well as supply more customers than ever before!  Due to the complexity of our technologies, such as product blenders, filling lines, as well as our custom-made industrial washer, our production team had to build a working strategy on how to safely move to our new premises. Luckily, our new warehouse remains in Yorkshire! Our new headquarters have much more space for production, storage, AND for our team to work and rest, so we’re thrilled to begin the new chapter. What’s Coming? Having settled in to our new space, Miniml is now on the way to launch new product scents and prepare for the busy end-of-the-year season. Keep your eyes peeled for new updates and announcements! Shop Miniml Now

Learn more
Reducing Waste & Growing Community: Miniml's Impact in Bovey Tracey

Reducing Waste & Growing Community: Miniml's Impact in Bovey Tracey

In the heart of a charming market town Bovey Tracey lies a zero-waste shop Bovey Larder that opened its doors in November 2020, aiming to meet the need for sustainable shopping. Their focus wasn’t just an established eco-conscious community; they also attracted the older crowd keen on refills and meaningful conversations while steering clear of plastic waste. Thanks to a welcoming environment and friendly conversations, the shop has become a favourite hub to share community plans and ideas. Discovering Miniml: A Fitting Choice When looking for brands to stock in their shop, The owners agreed to only consider brands that show genuine effort in avoiding plastic waste. Their research prior to opening led to Miniml, a company that checked all their sustainability boxes. Since day one, Miniml's products have been an integral part of their product range.     Together with their customers, they've made a significant impact, saving over 6,500 plastic bottles since 2020. The most popular Miniml items? Laundry liquid, fabric softener, and washing-up liquid, appreciated for their effectiveness and eco-friendly nature. Located in a rural area in Devon, Miniml’s products have become a top choice of products that are safe for septic tanks!   Apart from stocking Miniml’s refillable household and personal care products, Bovey Larder offers refillable grains, cereals, nuts, and they have saved 2’000 tetrapacks by offering oat milk refills! Future Aspirations   Looking ahead, the shop owners envision a future where eco-shopping becomes the norm. Their goal extends beyond retail—to create a space where the community engages in conversations and fosters a mindful approach to living sustainably. The collaboration between Miniml and Bovey Larder shop isn’t just about commerce. It’s a joint effort, making tangible strides toward a more sustainable future. Together, we are influencing a quiet but impactful revolution, one refill and one mindful choice at a time. Support your local refill shop and visit for a fresh refill! Looking to find one? Head to our Stockist finder to discover your nearest Miniml stockists.

Learn more
A Chat with the Founders: Emma and Scott of Miniml

A Chat with the Founders: Emma and Scott of Miniml

We sat down for a chat with the minds behind Miniml, Emma and Scott. Join us as we delve into their story, dreams, and the quirky journey that led to the creation of Miniml. 🌿💬 1. How did you and Scott meet? Emma: Scott and I crossed paths at Liverpool University while we were both immersed in marketing and business studies. Fate played its role when we were teamed up for a group project. It's funny to look back – our first venture together was a children's vitamin drink idea! But here's the twist – we're not just business partners; we're also a couple, and there's a wedding on the horizon next year! Some people have even mistaken us for siblings, but let's set the record straight – we're not related! 2. Why did you decide to start a business together? Scott: Both Emma and I come from hardworking, entrepreneurial families. We had a hunch from a young age that we wanted to create our own paths. Emma's parents, in particular, ran a successful business together, and her childhood was filled with conversations about the highs and lows of entrepreneurship. It must have been infectious because even her older brothers ventured into self-employment. One runs an organic and vegan supermarket in Leeds, and the other owns a brewery! 3. Why did you decide to start Miniml?    Emma: Our journey towards Miniml began during our university days. Like many, we developed a growing interest in environmental sustainability. We started by using reusable water bottles and coffee cups, trying to reduce single-use items, and supporting our local refill shop (which, by the way, was our very first Miniml stockist!). But we felt that there was room for improvement in the zero-waste household product market. So, on a complete whim, we decided to take a chance on it! 4. So, how was Miniml actually started?   Scott: It might sound cliché, but Miniml had very humble beginnings right in our garage at home. We purchased a 200-litre drum and a paint mixer to whip up our first batch of washing up liquid. We started reaching out to local refill shops in the area and quickly sold out. After a few months, we secured our very first small industrial warehouse and bought a second-hand blending vessel as our list of stockists grew. We rapidly expanded our product range to meet customer demand, and the rest, as they say, is history. Fast forward to today, nearly four years later, and we proudly blend an astonishing 500,000 tonnes of liquid each month from our bustling warehouse, thanks to our fantastic team of 35 dedicated employees who make Miniml what it is today. 🏭🌟   5. Any difficulties you've faced while starting the business?   Emma: Running a business comes with its daily challenges, and it's been a steep learning curve for both Scott and me. Balancing a growing business isn't a walk in the park, from keeping our customers happy to ensuring our team gets the right support, all while being hands-on in every aspect of the business. It's easy to lose sight of why we started, but we remind ourselves of our vision. We're fortunate to have a loyal team that not only understands but passionately supports our vision, which keeps us going during tough times. 6. How do you find working together? Scott: Ah, the million-dollar question! Running a business with your partner is not for the faint-hearted, but it's a perfect fit for us. You can bet that Miniml is the topic of conversation over dinner every night. Even on our time off, we find ourselves discussing future plans, current challenges, and checking our emails regularly. While it might not be everyone's cup of tea, I absolutely love sharing the same goal with Emma and experiencing the highs and lows together. We both have different strengths and weaknesses, and we use them to our advantage. 7. What are you the most proud of so far, in regards to Miniml? Emma: I'm really proud of the community we've created. I still can't believe people come back to use Miniml products time and time again around their homes. It's truly baffling and heartwarming. I'm proud that we supply so many independent stockists – they've been instrumental in making Miniml what it is today. 8. What your favourite part about building and working with Miniml?   Scott: Being a purpose-driven business, there's a feel-good factor in what we do. When we sit down and think about the amount of plastic Miniml has saved, it's mind-boggling! It gives both of us a tremendous sense of satisfaction and keeps us motivated to grow the brand. 9. What are your future plans/dreams for Miniml? Emma: Scott is the visionary of the two of us. He's always brainstorming the next big idea (some crazier than others!) and eagerly sharing his creations with the team. Aside from his wild inventions, adding more scents for our laundry range is on the horizon for next year – so keep your eyes peeled for that! In terms of our dreams, we always say we want Miniml to be the go-to zero-waste cleaning brand in the UK. 🌍🍃 Stay tuned for more exciting developments as we continue our mission to create a cleaner, greener world. Together, we're making a difference! 🌏💚🌟

Learn more
Transforming Taunton’s Local Communities With My Carbon Coach

Transforming Taunton’s Local Communities With My Carbon Coach

My Carbon Coach, a small eco-conscious shop located in Taunton, embarked on a mission to make a significant positive impact on the planet by providing sustainable living solutions to its community. Founded in September 2021 by an environmental science graduate, the business set out to assist people in their journey towards a greener lifestyle. In this blog, we explore how My Carbon Coach partnered with Miniml, to further its mission and create a thriving eco-friendly retail space. Background   The journey of My Carbon Coach began with a passion for environmental conservation. Armed with an environmental science degree, Tim, the shop’s founder, made a decision to start a business focused on promoting sustainable living. With minimal market research but a heart full of determination, the shop opened its doors to Taunton. My Carbon Coach's introduction to Miniml came through social media. The values of the brand aligned perfectly with My Carbon Coach's mission: affordability, circularity through refillable containers, and vegan-friendly products. It was the perfect fit. Expanding the Offerings   In January of the following year, My Carbon Coach expanded its in-store refillery to include a selection of Miniml refills. The initial product offerings included laundry liquid, washing up liquid, and white vinegar. These additions resonated with customers, drawing their attention to the circular and waste-free system Miniml offered. Over time, the range of Miniml products in the shop expanded, and pre-filled glass bottles were introduced, making it easier for customers to start their refill journey. Reducing Plastic Waste One of the remarkable achievements of the partnership between My Carbon Coach and Miniml has been the significant reduction in plastic waste. Through the refillery, customers could refill their containers repeatedly, whereas the shop owner could send the bulk refills back to Miniml for cleaning and refilling. This closed-loop system dramatically minimised the plastic waste generated by the shop. While it became challenging to keep an exact count, it is estimated that the shop has saved hundreds of plastic bottles, with each 20-litre container providing approximately 50 refills. Customer Favorites   The Miniml Rhubarb and Lemon Washing Up Liquid emerged as a clear customer favorite in My Carbon Coach's product lineup. Customers appreciate its unique scent and the fact that it stands apart from supermarket offerings. Notably, the affordability of Miniml products compared to leading brands in supermarkets is a significant selling point. Customers are genuinely enthusiastic about Miniml's circular system, recognising its genuine commitment to environmental sustainability. Transforming Communities   The partnership between My Carbon Coach and Miniml exemplifies how a shared commitment to sustainability can drive positive change in a local community. Through Miniml's circular and waste-free system, My Carbon Coach has not only reduced its environmental footprint but also empowered its customers to make more eco-conscious choices. The success of this collaboration serves as a shining example of how eco-friendly brands can support and uplift small eco-entrepreneurs on a mission to create a greener world. As My Carbon Coach celebrates its second year, the shop continues to assist Taunton in its journey towards a more sustainable and eco-friendly future.Have you visited your local stockist yet? Go to our Stockist Finder to find the nearest Miniml refill station.

Learn more
Miniml's Closed Loop System: How to Return Your Empty Refills?

Miniml's Closed Loop System: How to Return Your Empty Refills?

Miniml's zero-waste supply chain empowers you to reduce plastic waste both within your household and throughout our supply chain. Our refilling system not only benefits the environment but also enables us to uphold competitive pricing by reusing existing packaging, rather than creating new materials. In our commitment to making refilling accessible and cost-effective for all, Miniml not only provides a range of refills, but also offers a complimentary returns system. This service allows you to send your empty containers back to our headquarters for cleaning and subsequent reuse. Continue reading to find out how our Closed Loop System works.    Refilling at your local stockist.   Refilling your empty bottles with our stockists is a top choice if you'd like to save on packaging costs and emissions caused by transportation. Head to our Stockist Finder to find your local refill station. Shopping at your local refill shop is a great option for those who don't have space to store large refills at home, but still want to do their part for the planet. When visiting a stockist, you only pay for as much or as little product as you need! Some refill shops offer a scale to weigh your bottle, and once you fill up the product, the weight of your container gets taken off to calculate the total price.  Sending back 1L Refill Pouches   Going zero-waste has never been so easy. If you don’t have a stockist nearby and not much space to stock large refills at home, 1L pouches are a great option to keep your home eco-friendly.  Once you order a refill pouch, add a free return envelope to your order. The envelope doesn’t need a separate label as we have partnered with Royal Mail team to offer a convenient Freepost service. Our Miniml Logo on the envelope works as the postage label.  Once you collect at least 4 empty pouches, follow the envelope instructions to insert them together: no need to rinse your pouches, just make sure to squeeze out excess air.  There is no maximum amount of pouches you can send back to us, as long as the envelope fits through the letterbox! Drop your envelope into your local postbox. Browse our 1L refill pouches here. Posting 5L Empties   Although our jerrycans are made from recycled plastic, we only aim to recycle them at the end of the lifecycle - once they’re damaged beyond repair. As we strongly advocate for refilling over recycling due to the rising issue of single use plastic waste in the UK, our Closed Loop System makes it possible to keep your household plastic-waste-free! Choose your products from a selection of our 5L bulk refills. Collect at least 4 jerrycans to be returned to our warehouse. Scan the QR code at the back of the jerrycan label to access our returns portal. Alternatively, you can access the returns portal via our website Closed Loop System page. Enter your order number if you purchased the refills on our website. If you paid for our 5L refill via other retailers, just type in the retailer name instead of your order number. Print your free returns label. Put your empties in a box and stick the pre-paid label. Drop it off at your local post office! If you don't have a printer available, arrange to collect your empties with the Royal Mail Services. Simply prepare the jerrycans in a box, choose a collection date and request the label to be delivered to you. Start your returns process here. Miniml’s Closed Loop System is always on the lookout for technological and logistical improvements, therefore these instructions are subject to change - as we aim to make refilling accessible and affordable for all. Join our Refill Revolution and make a switch for a greener future today! Head to Miniml's returns portal now.

Learn more
Earthian Zero Waste Shop: A Sustainable Partnership with Miniml

Earthian Zero Waste Shop: A Sustainable Partnership with Miniml

Have you ever wondered what happens when a determined zero-waste shop teams up with a like minded supplier? A Winchester based business, Earthian Zero Waste Shop is one of our Miniml stockists with a mutual mission to save the planet from plastic waste and toxic chemicals. Here’s how Miniml contributed to the Earthian’s business and their local community so far. Earthian’s Origins:  In the year of 2020, amidst the start of the pandemic, the Earthian’s owner Katie committed to the new business despite the uncertainty and potential restrictions. Fuelled by a passion for waste reduction, she created a sanctuary for green-minded folks, where sustainable living is the norm. Although the choice was risky, there was a growing demand for packaging-free products, therefore the obstacles did not slow down the opening and growth of her shop.  Joining Miniml’s Closed Loop System.   The main goal of Earthian’s business was to find Closed Loop suppliers - manufacturers that not just provide recyclable packaging, but take it back to be reused again and again. When it came to choosing the supplier of household liquids, Miniml ticked all the boxes. Reusable packaging, as well as products that are free from sulphates, palm oil, and other nasties, made it a clear choice. Stocking Miniml since day one at Earthian, Katie started with our small range of 10 products which has now evolved to a full range collection of 30 products. By choosing Miniml’s Closed Loop products, Earthian managed to reduce the packaging waste in her shop and at their customers’ home. Started with 10 products and now to stockin our full range of 30 products, Refill Revolution:  Earthian Zero Waste Shop has spared 12,000 plastic bottles from landfill doom! By providing bulk refills to our stockist in the sizes of up to 200L, Earthian has been able to give new life to 200 - 300 litres of cleaning and personal care liquids every month. Refilling and reusing never looked this cool. Performance that Pops:  Here's the scoop: Customers adore Earthian Zero Waste Shop's offerings and rave about Miniml's A-game performance. Our non-Bio Laundry Detergent and Eco Fabric Conditioner are bestsellers amongst their visitors that proves going green doesn't mean sacrificing quality. Competitive pricing, natural ingredients, and invigorating scents have set Miniml apart from other eco and conventional, big brand names. Miniml’s partnership with Earthian is a power-packed partnership that's all about action, not just words. Together, we're fuelling eco-friendly choices, sparking change, and turning the planet a shade greener. With every refill, every container saved, we make sustainability a journey we can all embark on. Looking to find your local refill shop that stocks Miniml? Go to our Stockist Finder to search for your nearest store!

Learn more
Miniml Reaching Scottish Highlands. Introducing our Invergordon stockist "Contain Yourself"

Miniml Reaching Scottish Highlands. Introducing our Invergordon stockist "Contain Yourself"

Contain Yourself refill shop opened its doors in the beautiful Scottish Highland town Invergordon early May this year. It was a greatly awaited place to shop eco cleaning, personal care products, food, zero-waste gifts, and more. For those enjoying leisurely activities, the owners even set up outside tables to enjoy snacks and beverages to take a break from the daily rush.      Ivergordon is a nature-rich place - full of wildlife and natural beauty, and it was important to set up a business with a mission to help customers shop with no harm to the environment. When it came to choosing what  products to stock in their shop, the highest criteria for the owners was to choose a good personal care range, which is not only eco-friendly, but also with efficient, high-quality formulations. According to the feedback, generally people are more forgiving toward cleaning products but female customers prefer to use high-standard shampoo and conditioner in their hair. After researching similar brands to Miniml, the team came across some great reviews of Miniml hair care range and opted for our products based on the feedback relating to the personal care range.     The store started stocking Miniml from day one and their customers have really taken to some of the refills. The extra benefits of the brand - Closed Loop System, UK made, cruelty free, and vegan credentials, gave an additional highlight to their positive choice of the range. Furthermore, the pleasant, natural fragrances were a huge advantage! The shop’s current bestsellers from Miniml are the Fresh Linen Laundry Liquid & Conditioner, as well as the Wild Rhubarb + Lemon Washing Up Liquid. The NEW Dog Shampoo has been very popular too so they have now begun offering refills as well!     As a newly launched business, the Contain Yourself team has started counting the plastic waste they’ve been saving from landfill, and will be recording the statistics throughout the year to share the figures with us. They’re confident that there have already been hundreds of single use plastic containers saved from entering the waste system. Considering Contain Yourself is a new business in a secluded town of the North of Scottish Highlands, they are pleased with the achievements so far but are planning to continue doing much more. We wish them all the best! Are you stocking Miniml or using our products in your business? Let us know your success story and how much plastic you saved by using our products so far!  

Learn more
Join the #Refillution: Become a Miniml Stockist

Join the #Refillution: Become a Miniml Stockist

Did you know Miniml supplies businesses and institutions? As a Yorkshire based business, with a mutual goal of building a greener future, we support UK businesses and communities in making an eco-friendly switch. From helping you set up a wholesale account, to providing marketing materials and even display set-ups, we are dedicated to growing our Closed Loop System nationwide by making refilling accessible and affordable to everyone! Independent stockists and refill shops Miniml started trading thanks to independent eco/refill stores! Our first batches were made in our founder’s home garage, and they worked hard to personally deliver our products directly to local refill shops. Three years later, Miniml now has over 3000 independent stockists! Don’t hesitate to get in touch with our team to find out how you can introduce Miniml non-toxic, zero-waste products in your store or salon. Cafes, Restaurants, and Guest Houses Our products are approved by European Food Health & Safety standards, meaning Miniml is proven to be highly effective at keeping your kitchen and guest rooms clean, while being safe for use around food preparation and cooking areas. Read our full ingredient list to find out what Miniml plant-based alternatives are used to combat grease, viruses, bacteria, fungi, and more. Schools and Offices Promoting eco-friendly practices in schools and workplaces is becoming a widely recognised practice in the UK. We believe the cleanliness and sanitary standards should not be compromised by the safety of the products you use. Introducing eco-friendly, non-toxic cleaning and personal care alternatives in your business or institution is now easier than ever! Our team will help you choose must-have products and stock up on refills for affordable prices, while our couriers make sure to collect and deliver our refill solutions in bulk, straight to the door. Independent cleaners and cleaning businesses We guarantee your clients will love Miniml! Not only they’ll be happy to see your flawless work but also smell the gorgeous scents from 100% natural Miniml product fragrances that linger for days. No more harsh bleach smells or chemical burns - Miniml products are certified and approved to achieve stunning results with no harm to your health or the planet.  Why become a stockist? Switching to Miniml is a huge step towards a sustainable future, as both, large and small businesses play a massive role in setting and maintaining environmental standards. Here at Miniml, we make it easy to make that change! Our wholesale customers can purchase bulk refills from 5 litre jerrycans, to 200 litre drums at wholesale-friendly prices - reducing the need for more packaging and repeat deliveries.  Head to our Wholesale website to create your account now or reach out to our team for more info on how to become our wholesale customer and discuss your specific business needs.

Learn more