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It’s time to come clean

It’s time to come clean

We’re creating a brand new laundry scent for January, and this time, you get a say in what’s next. We’ve got three top-secret scents in the works, and we want you to help us choose which one makes it into your wash days throughout 2027.

3 scents in the running for your New Season:

Eucalyptus & Cedarwood

Eucalyptus and Cedarwood

Fresh, green eucalyptus meets warm, woody cedarwood, like the smell of air after a fresh rainfall.

Pear & freesia laundry fragrance

Pear and Freesia

Juicy, ripe pear meets delicate freesia, like the warmth of the first sun on a crisp morning.

Neroli & petitgrain fragrance

Neroli and Petitgrain

Crisp, clean and quietly uplifting, like fresh air through an open window.

Now it’s over to you. 

Which scent would you love to freshen up your wash days with in 2027?

Simply leave your vote in the comments and you’ll be entered for the chance to win a full laundry bundle in the winning scent when it launches.

We’ll be counting the votes and revealing the winning scent soon, so make your choice count.

Prize draw terms and conditions apply.



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568 comments

Neroli and Petitgrain

Sarah Smith

Pear and freesia! These all sounded interesting by the way. Good luck to all who enter. :)

S Corbridge

My vote for the new laundry scent is for Eucalyptus and Cedarwood

Mr Ben D Dyson

Eucalyptus and cedarwood!

Caroline Booth

Eucalyptus and Cedarwood not only sounds luxurious but it sounds clean, it matches the plant based very well and in today’s world I know more and more people are looking for cleaner alternatives when it comes to cleaning and laundry

Kayleigh Croxall

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